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About Us

We are Shaping

Leadership comes in many forms. You can lead people in the direction you're going, point people in the right direction, spend most of your time leading, or be a leader-in-the-moment.

We are Professionals

Partnering with us give you a motivated team of professionals, ready to demonstrate each time that we are capable of developing ‘future roadmaps’ for our customers.

We are Entrepre-Nerds

You are not born as an entrepreneur, you become one. It’s not about ideas. It’s about making ideas happen. We are here to make it happen together with you.

We are a Digital Consultancy Agency

As technology is evolving at an ever increasing pace, we believe that collaboration and partnership are fundamental to success at any level. GNST is a boutique cloud analyst, consultancy and business development agency, helping startups scale and corporates innovate and create the change that matters most to them. We help ambitious organizations with their strategy, portfolio and gotomarket, and build scalable platforms and ecosystems for success, by challenging, helping, confronting and inspiring. We also provide practical support in marketing, PR, business development and sales.

Shaping and Scoping, Together

From the C-suite to the front line, we partner with our clients to transform their organizations, embed technology into everything they do, and build enduring capabilities.

Gain Insights and Overview

Even rudimentary data and analytics can provide insight, we can help you make this analytics relevant for your business, helping you getting ahead of the competition.

Curious how we can help?

Feel free to contact us about your challenge, a project or just to get a cup of coffee.

Schedule your coffeebreak with us

Our Services


We deliver measurements to enable companies to constantly improve their IT.


We provide companies with advice or helps them with the implementation of IT / Strategy.

Technical Marketing

Marketing that focuses on the key specifications and features of a product.

Team Development

Teams are becoming a key tool for organizing work in today’s corporate world.

Product Development

Bringing a product from concept or idea through market release and beyond.

Interim Management

Resultdriven, performing certain (management) tasks within an organization.

Our Skills

We are skilled in wide range of cloud, consultancy and
digital marketing tools.

Based on customer demand we can fulfil the requirements needed

  • 01- Business Development

  • 02- Analytics

  • 03- Design

  • 04- Implementation

  • 05- Team Development


Happy Clients


Projects completed


Positive feedback


Cups of Coffee

Our Team


Laurens van Gunst


Background in Applied Physics, IT infrastructure and Cloud-based Technologies


Sales Manager


Internal IT


Marketing Manager, Back Office


Rick Kaihatu

Territory Account Manager NL, Mitel

What makes Laurens so special? In my humble opinion, the right mix of "PPTX", no, not PowerPoint, but People, Purpose, Technology, eXperience. He knows better than anyone how to connect the business goal with the people who work there (and the customers of the company), by using cloud technology. In addition, Laurens is a sincere person.


Roland Kieboom

Director, Valid

Laurens is highly knowledgeable in his field of (IT) business and, at the same time, is capable of quickly understanding the clients' business needs. Laurens was a fantastic person to work with. He is not only an innovative employee but also a loyal person to work with. Laurens is a well educated, result driven and open minded IT professional, customer focused colleague. Has a lot of deep technical skills in many information fields.


Wendy Smit

Chief Product Owner Public Cloud, KPN

When I think about the years that I have worked with Laurens, I automatically get a smile on my face. [...] Simply because we have achieved great results, did not always look at things in the same way, [...] can always, really always, trust each other to the max. [...] Laurens is very professional, technically skilled and can also present that knowledge very accessible to others. Whether they are colleagues, peers or customers, C-level or engineers makes no difference. [...] He has quality high on his priority list and is very result and customer driven. With the natural tranquility that he radiates, he is able to give people confidence in themeselves and in the project they are working on.


Martijn van de Poel

Global CS Manager, Amazon Web Services

Laurens is one of those rare persons that are able to combine deep technical knowledge with business acumen, strategic perspective and the ability to empathize on all levels, both personal and business. Laurens has the capability to act as a strong Solution Architect just as easy as taking the lead in more soft skill projects or activities. Laurens is a true salt of the earth type of person which I enjoy working with. This particular skill set and his experience makes him a valuable player for every team!


Steven van der Kaag

Cyber Security Account Manager, KPN Security

Laurens was my side kick and sparring partner in several of my new business projects. Working with him means we got the deal done. The customer loved is transparent way of thinking and the easy way he communicates. He loves to think out of the box and is always willing to make the extra step. Laurens develops himself every day, as well as his technical skills as his "human being". He is a joy to work with.

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AWS re:Invent 2020

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In the past I’ve been working with multiple DevOps teams [..] And there was always a discussion on the integration between development and operations[..]

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Hundreds of thousands, perhaps millions, of people come online this week to take refuge in the corona virus, but certainly not all.

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Get In Touch

Contact Details

Address: Kristalwater 118, 3991 LR, Houten
Phone: +31 6 1525 9234
Email: info@gnst.nl
Chamber of Commerce: 7755309